Startup Showcase: Swan – Embedding Banking Features for Seamless Transactions

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Swan, a Paris-based fintech startup, has emerged as a trailblazer in embedded finance. With its Banking-as-a-Service (BaaS) solution, the company offers a simple and efficient way for businesses to integrate banking features such as accounts, cards, and payments into their digital products. Founded in 2019, Swan has already processed over 200 million euros of transactions per month for more than 60 companies across ten European countries. In this Startup Showcase, we take a closer look at Swan and explore how it is revolutionizing the fintech industry.

Integrating Banking Services with Swan’s Simple APIs

Swan’s BaaS platform provides businesses with the ability to offer banking services to their customers seamlessly. Through its simple APIs, Swan enables companies to integrate banking services quickly and efficiently into their own products. This feature has been particularly beneficial to businesses that want to incorporate financial services into their existing product offerings but do not have the resources or infrastructure to do so.

Swan’s platform is designed to be flexible and customizable, ensuring that businesses can tailor banking services to their specific needs. Moreover, Swan’s BaaS platform is user-friendly, allowing companies to launch new financial products quickly, without the need for complex development work.

The Power of Embedded Finance

Embedded finance is a rapidly growing segment of the fintech industry, and Swan is at the forefront of this trend. By embedding banking services into other products, businesses can offer a seamless customer experience, reducing friction and improving user engagement. This approach has become increasingly popular as more companies seek to offer comprehensive financial services to their customers.

Swan’s BaaS platform is an excellent example of the power of embedded finance. By allowing businesses to offer banking services through their existing products, Swan is democratizing access to financial services, making them more accessible to consumers. This approach has the potential to transform the way we think about banking, making it more integrated into our everyday lives.

Experienced Team and Strong Investor Backing

Swan was founded by Nicolas Benady, Nicolas Saison, and Mathieu Breton, fintech experts and experienced entrepreneurs. The company was launched together with the startup studio eFounders, and has since received significant growth capital from leading VC investors, including Creandum and Accel.

Swan’s experienced team and strong investor backing have helped it to become one of the most promising fintech startups in Europe. As a Mastercard principal member and a licensed financial institution regulated by the ACPR, Swan is well-positioned to continue its growth trajectory and drive innovation in the fintech industry.


Swan is a company that is leading the way in embedded finance. With its BaaS platform, Swan is making it easier than ever for businesses to integrate banking services into their digital products. This approach has the potential to transform the way we think about banking and make financial services more accessible to consumers. With a strong team and robust investor backing, Swan is poised to continue its growth and innovation in the years to come.




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